Consider the case of Gary McKinnon. Bell Yard are litigation PR specialists who represent Gary McKinnon, and do so pro bono. They are terrifyingly formidable, as their track record and McKinnon’s growing media presence demonstrate. Bell Yard previously represented the Natwest 3. Using the example of the Natwest 3, Nick Davies explains how PR companies manage the media (see video below).
I raise the point not to discuss the specifics of the cases but to highlight the role of the PR industry. Even morally ambiguous examples of media management are often insidious. For every example of media management like the case of Gary McKinnon, there are countless examples of the PR industry effecting the news agenda for deplorable motives.
Much of the rightwing press often acts as little more than publishers of press releases by xenophobic and neoliberal lobby groups. Credit is due to those that doggedly expose Migration Watch and The Taxpayers' Alliance for corrupting the news agenda and denounce the media for its willingness to be corrupted.
The influence of the PR industry over news agendas is frightening. The extent of their influence is something that far too few are aware.
Credit is also due to The Other Taxpayers' Alliance.